About us
Some brands leave an impression long after we leave the space. Not because the furniture was expensive. Because everything layout, flow, lighting and materials felt inevitable. Because the Concept was striking.
That kind of experience doesn't happen by chance. It's crafted in the earliest phase of a project. Before drawings begin, before decisions harden.
Why This Matters
You know your brand. You feel its essence.
But expressing that feeling in space, in material, light, flow is another challenge.
That’s where things start to slip:
Pressure to create “Instagrammable” moments within budget and timeframe.
Last-minute design iterations disrupting rollout schedules.
Difficulty integrating digital and physical experiences cohesively.
Challenges measuring impact of spatial design on sales and loyalty.
The consequense?
Too often, spaces are designed without soul, missing not only the essence of your brand, but also what truly engages your audience, facing:
Underwhelming customer engagement and missed revenue targets.
Increased vendor coordination headaches and cost overruns.
Brand inconsistency across locations leading to diluted loyalty.
Without strategic thinking rooted in emotional connection and marketing clarity, design becomes surface-level. A missed opportunity to shape experiences that resonate, convert, and endure.
That’s where we enter.
We bring shape to your unspoken intuition. We bridge strategy, brand, and space before execution begins, so every decision carries meaning. This is what happens when there’s no guiding spatial concept from the start.
At Mason Space, we closely collaborate with your team: Creative Directors, Retail Leads, and Brand Executives to develop the spatial concept that aligns all future decisions. We translate brand essence into narrative, material, zoning, and mood, so you can lead your team and partners with absolute clarity. We fuse storytelling and design to create immersive, emotion-driven spaces:
Anticipate operational constraints and ensure scalable, replicable solutions.
Utilize cutting-edge visualization and VR to preview and refine concepts.
Deliver clear guidelines for production and installation.
OUR PROCESS
01.
Free Spatial Discovery
We begin with a conversation. A complimentary 20-min call to understand: Which space are you designing? Who is your brand — at its core? Who are you trying to move?What are your short-term and long-term goals?
Great concepts begin with great questions. Our free spatial discovery questionnaire is designed to gain clarity before your project begins. Use it to align your team and get a smooth headstart.
02.
Concept Development
We craft three distinct mood concepts based on:
Brand essence
Target audience
Site/location context
Strategic business goals
Each concept includes:
Narrative direction
Material & mood visualizations
Customer journey & zoning ideas
03.
Final Delivery
Your chosen direction is refined into a complete Retail Concept Foundation:
Concept narrative
Zoning & volumetric studies
Moodboards & metaphors
Cultural context
Optional: preview CGI/AI images
Everything you need to brief your internal team, architects, and partners — with clarity and confidence.
When To Engage Us
When you are at the start of new flagship or pop-up design projects. When you need to unify brand storytelling across physical environments. When you need to reduce costly last-minute corrections and ensure smooth vendor collaboration. When immersive consumer experience is a strategic priority.
We help you with:
Seasonal showroom or immersive experience
Internal brand alignment before briefing architecture
Scaling internationally and adapting to new cultural contexts
The Result
A spatial vision that your entire team believes in.
Architects who feel trusted and guided.
A space that speaks and emotionally resonates with your audience.
Pricing
Pricing Plans.
We offer flexible subscription-based design plans, giving you unlimited access to premium creative services.
Signature Retail Concept
€12999
starting from
For Creative Directors, Retail Leads, and Brand Executives to develop the spatial concept that aligns all future decisions.
What's included:
Three spatial mood concepts to define a direction
Final spatial narrative deck
1:1 Consultation throghout the project
8 Week Turnaround
Final Concept Brief: moodboards, spatial storytelling, visual identity in space, layout sketches, strategy decks.
We accept only 2–3 clients per cycle to ensure creative depth.
Premium Support
Most popular
€2500
/month
This plan is for brands that not only seek a powerful retail concept, but also need a steady partner throughout rollout.
What's included:
Monthly strategy & design review call
To assess implementation progress and ensure consistency with the original concept.
Creative alignment with external teams
Coordination with architects, visual merchandisers, and production vendors.
Refinements to the concept during rollout
We provide light edits to layouts, materials, or storytelling to adapt to real-world constraints.
Requires purchase of the initial Signature Retail Concept (one-time fee).
Ideal for launching a flagship, multi-location evolution, or complex implementation.
Pause or cancel anytime
Begin with Clarity.
Uncover the form your brand can become, providing a place for reflection, inspiration and engagement.